![]() “Clearly, we see that consumers are moving into protein and sport, and that's a space that will continue to grow. “That business is really thriving,” said Laguarta. PepsiCo bought the business from Hormel Foods Corporation, having already been CytoSport’s long term distribution partner. 9z91NqviBL- SodaStream USA NovemSport, protein, energyĪnother important acquisition is the 2019 acquisition of CytoSport: the business behind protein shake brand Muscle Milk and protein bar Evolve, alongside others. What’s sweet, refreshing and fun all over? A very bubbly addition to the SodaStream family! Introducing our SodaStream x bubly™ drops Limited Edition Kit, perfect for making your own bubbly sparkling water at home. So, we feel good about the momentum of the business, and it's going to continue to be a priority for us going forward.” So, a pretty good ecosystem we're building of consumption at home, but also insights and innovation for the broader business. “We continue to build the direct-to-consumer model, trying to get many more insights on consumption behaviors, and that is helping us not only to develop the SodaStream business but to develop the rest of our innovation and categories. In growing the brand, there’s also the chance to gain insights relevant to the rest of the business, adds Laguarta. bubly drops are working very, very well as an enhancer of the SodaStream experience, and we continue to push that combination of the bubly flavors and the SodaStream sparkling water experience.” “The latest thing we're doing - and it's working quite well - is putting some of our large beverage brands into the SodaStream consumption model. And also in the US, we're gaining a lot of household penetration in the US. “The SodaStream business has a very solid penetration in Europe. ![]() Laguarta says the brand is performing ahead of PepsiCo’s initial expectations: but that there is still a lot of opportunity for the brand to grow in terms of geographies globally and wider product offer. ![]() Why? Simply put: “It's great in terms of consumer personalization of the product and obviously better for the planet,” says Laguarta. It is, says Laguarta, an important brand because it represents a ‘future consumption model we’re betting on’. PepsiCo bought SodaStream for $3.2bn in 2018: taking on the brand which allows people to make their own sparkling drinks at home in a customized fashion, eliminating the need for plastic bottles to package the drink. SodaStream: 'A future consumption model we're betting on' Speaking in last week's Q2 earnings call, CEO Ramon Laguarta updated analysts on how the company's plans for the three brands - acquired in 2018, 20 respectively - are faring: and revealed what they tell us about the future direction of PepsiCo's beverage portfolio. Packaging & Packing Materials, Containers.Processing Equipment & Systems, Automation, Control.Filling & Packaging Equipment & Systems.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |